Albur Brewery

We redesigned the identity of Cervecería Albur, a not at all simple task and a complex process of about 6 months of work.  

Throughout this strategic process, of creating the new face of this great Monterrey craft brewery, we began by entering the brand. Its history, origins, vision of growth among other things. We visit the plant and immerse ourselves in the production process, in detail, of the 4 line beers.

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An assignment as a determining line:  the brewery has matured and we believe it is time to present an identity that reflects this. Throughout these 7 years we have learned from our mistakes, improved our processes and grown as entrepreneurs, one of the founding partners told us; however we do not want to lose our alburera essence.  

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The challenge of redesigning the brand was:  how to give it a professional, mature face, worthy of a brand that has grown,  without getting pretentious or commercial.

The answer:  We create a line full of color, vibrant tones and typical of our DNA as Mexicans. We design a logo for each beer as well as an illustration that is inspired by the narrative and discourse behind each cheve. In addition to this, we maintain the satire, spontaneity and mischief of Albur typical of our culture, in its phrases, images and compositions that are derived from all the brand's applications.