Altregy is a consultancy in "Business Management" with more than 10 years of experience, made up of consulting partners with experience in global consultancies such as "McKinsey and Company", "Bain", "Deloitte" among others.

The project was based on a thorough understanding of consulting, its products and services, the trends that will affect the industry; the needs of the different “stakeholders” towards the creation of a “Go-To-Market” strategy and the strategic redesign of the brand.

By identifying key findings in the research process, we draw up a strategy based on humanizing the brand, projecting it at the height of its experience and diversifying the products under a brand architecture strategy. The different services and products came to life and identity with a palette and a sub logo from the leading brand. This understanding that each product serves and communicates with different markets.  

The guiding brand is composed of an identity system that emerges from the interaction of the isotype and logo, generating a rich and extensive language, where the direction, light and descent were key in the brand creation process.