Beyond Cycling Studio
Understanding the radical change that is being generated in the world by the "fitness" culture where the "intangible" appearance is increasingly important, the terrain of the "Indoor Cycling Studios" has been increasing strongly. We design the brand concept under a study and analysis of the industry and the models to follow. Understanding the reason for the popularization of this emerging concept and the value proposition of this new business model.
When creating the brand, we jointly studied the concept of architectural development, seeking to generate a fusion environment between the dynamism and energy of the classroom; combined with the post relaxation of a minimalist atmosphere in the reception and changing rooms.
The result is an aesthetic, pleasant and functional place for a studio with a projection of national growth. The team promoted by two partners committed to the project has been key in the success of this study versus other projects of the same line of business.
A studio with an identity in the New York style
One of the main objectives was to create a brand with international projection.
From the typographic selection to the interior material palette, Beyond Cycling Studio presents a well-integrated proposal.
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