Bloric Derma Labs, is a brand of dermatological and dermo-cosmetic products. Specialized in skin care through scientific and medical research of ingredients and formulations that help fight acne, aging, hair loss and other things.  

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Through our research project we immerse ourselves in the trends of the medical and health industry as well as in the cosmetic industry. We redesigned the existing brand and came up with a memorable and phonetically strong name. 

The identity is inspired by the representation of its previous symbol, the hummingbird. Although we did not include it in a figurative way, we did an analysis of the movement of the hummingbird's flapping to represent a visual system composed of an oscillation of degraded waves that abstractly represent the flapping of said animal associated in botany.  

The visual system is rich in its color palette for the different products that make up this brand, however as a strategic part of the identity we have to communicate at all times the seriousness and professionalism behind this brand. 

bloric.