Pokina Barbecue Northeast
Pokina is a Frida Chilaquiles brand that was designed through a strategic process identifying the current context and the main objective of the brand.
We designed this brand with a very Northeast identity, thinking about the inherited tradition of consuming barbecue on Sundays. We redesigned delivery to create memorable experiences. For the context we live in today, the best sanitation processes taking care of safety in the preparation and delivery of food due to COVID 19.
The visual system is made up of a series of auxiliary elements that we find in the most emblematic buildings and elements of Monterrey. We design a warm and sober brand behavior, very typical of our Northeast culture.
A brand and go-to-market strategy
disruptive
A brand of Frida Chilaquiles
A brand that was created with a purpose beyond itself, the first link in a disruptive and gradual strategy.
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