Sauber garman
Sauber Garman is a fluid recovery and cleaning company within the industry. Its mission is to help companies achieve efficiency and sustainability by avoiding the waste of thousands of liters of oil per month. When redesigning the brand we immerse ourselves in a process of analysis of its value proposition, customers and service offer. Our mission was to express the professionalism, teamwork and structure of an organization like this. The isotype created using basic raw shapes expresses the centrifugal movement characteristic of its processes. At the same time it represents the alliance and transition of two important parts in the company. At the same time we represent an abstract monogram shaping the S in its negative form and the G in the exterior geometry of the isotype. typography and color palette was selected strategically to differentiate the brand from direct and indirect competition.