Star Group

Grupo Star is a leading water hydro purification company in the north of the country. A company with more than 40 years of experience. Within their brand architecture they have different units and brands within the beverage sector. Our strategy process started from understanding the organization to proposing a monolithic architecture strategy. We redesigned the isologo taking care of some features of the brand with such a long history. Our goal in redesigning the logo was to represent the star in a friendlier way, alluding to the "flat" design. The typographic selection and the ascending arrangement of the letters represent the turn and the vision of continuous improvement of the organization. We proposed an alternate secondary use of the brand and developed a pattern that integrates the corporate perspective as well as key representations of our state.  

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